What we say and how we say it matters.
Balancing urgency, impact and empathy is the goal when sharing information to stakeholders about how to support your mission and vision for your organization.
Wordsmithing can be tedious but it’s important to get it right!
Do you work better with a blank sheet of paper or a draft? Who is helping you create your message? What is your WHY? Why do you need money and why now and in the future?
Does this sound familiar? It should – this is the recipe for your case for support!
A case for support is one of the most important tools an organization has in their toolbox to attract philanthropic and community support.
Have you tweaked or updated your branding or your organizational messaging in the last year or two? If yes, have you also updated your case for support accordingly?
If not, the time is now!
A compelling case for support combines key information about your mission and the impact you have on your constituencies, an overview of additional need and what opportunities are available to provide support – all tied together with an URGENCY TO ACT.
Many of the above you already have developed as part of the marketing and branding of your organization. How you tailor those things to speak to potential funders is the key!
Remember, your case for support demonstrates the urgency of the need and articulates the tangible ways for prospective donors to take action.
If you can nail this down, you’re golden.
It may take time, but it will be worth it.
Need help developing or refining your case for support? Raising Momentum can help! Contact us now to learn more.
